Is the media machine an asset or an obstacle for peace activists Essay

Is the media machine an asset or an obstacle for peace activists - Essay Example The peace movement, being a social movement, is aimed at achieving or maintaining world peace by ending situations that bring conflicts in the human society. In this respect, they work towards ending wars and minimizing the use of violence to resolve disputes. This is accomplished by use of alternatives such as diplomacy, non-violent resistance, pacifism, peaceful demonstrations, supporting political candidates who denounce violence, moral purchasing, and lobbying for certain legislations to be enacted to promote peace. The media, both electronic and print, has been a great asset to peace activists who use it to pass their points across to the general public (Chatfield and Kleidman, 1992). On the other hand, it has also acted as an obstacle to peaceful missions around the world. This paper seeks to analyze how much of an asset and obstacle the media has been to peace activists. The reason WPP (Women Peacemakers Program) and other organizations are putting so much effort to get mainstream media’s attention is because the media’s attention towards peace has been wanting (Woman Peacemakers Program, 2004). In many cases, the media applies only limited effort towards training specialists to cover peace related activities. Compared to sports, humour, business news and fashion which never seem to have shortage of specialist journalists, security and peace issues have very few specialist journalists. Most media companies avoid the trouble of having their journalists specialize only in peace issues. Peace activities to them do not sell and hence are likely to be shunned in most times. The situation is made worse by the meagre financial incentives accorded to peace journalists. Specialists in this area who stick to journalism are in fact viewed as minority. During the cold war period subjects like NATO and Communism came to public focus (Chatfield, 1973). Peace activists at this time, unfortunately, were subject to stereotypical