Effects of Online Advertisements on Newspaper Advertisements Essay

Advertisements can either take the form of print advertising through newspapers, magazines, brochures, and fliers or in non-print form such as those found in television, radio, video, and internet. The key purpose of advertisements is to bring to the attention of potential customers the existence of a new product or service. A good advertisement should be able to persuade the potential customers to purchase and keep them motivated to do a certain action (Tolani, 2010). While the function of advertising has not changed from the act of influencing the decision of a potential customer, the form of advertisement has radually evolved with new advertisement media emerging. Radio advertisement emerged with the coming of radios in the 1920s. The number of people who owned radios increased to about 82% by 1940. However, television was introduced in the 1950s, and was soon a common appliance in almost all households. This resulted in the increase of television advertisement expenditure to near ly $1. 5 billion by 1960s. Outdoor advertisement can be traced back to the post World War era to the American Safety Razor Company in 1925 when it advertised a brushless shaving cream on a mega billboard (Tolani, 2010). The advent of video cassette recorders saw a new trend in advertisement during the period between the early 1980s and late 1990s. The video cassette recorders became very popular with viewers, but video advertisement met a major hitch as viewers easily fast-forwarded ONLINE AND NEWSPRINT ADVERTISEMENT 11 through advertisements while watching tapes. This compelled firms to resort to product placement in which their products were used in television shows and films. The latest media development in this field is the use of internet for advertising. There has generally been an increase in computer ownership and the use of internet has rapidly grown. It might not be easy to predict the advertisement media that will be widely used in the future. However, it is an open fact that advertisements will continue to improve and strive to become more useful to businesses and to the consumer (Tolani, 2010). Entrepreneurs and business managers are faced with the challenge of making a choice for an advertising media on a daily basis. This is because the success of their establishments greatly depends on the ability of the entrepreneurs and managers to create product and service awareness, build their firm’s image and reputation, and generate sales leads and revenues. These efforts can only be realized by the use of newspaper and magazine advertisements, radio advertisements, television advertisements, outdoor advertising, web advertising, among many other advertising media. What will determine the final medium choice may vary from one business to another and the various factors that are in play toward meeting the specific business objectives (Patsula Media, 2007). Irrespective of the medium of advertisement that a business chooses to use for its products and services, it is important to note that both the print advertising and online advertising are highly necessary, given that the approaches toward both, the purposes, and even the audiences are very different. It is not very advisable to consider one of these media as more effective that the other on mere basis of seasonal variance because either may overtake the other at some give time. A good number of people also have access to both sources and this makes it ONLINE AND NEWSPRINT ADVERTISEMENT 12 mportant for entrepreneurs and business managers to give due consideration to both (Web Windows, 2010). Thesis Statement Given the increased growth of information that is available over the internet and the subsequent increase in the number of people who tend to spend more time on the internet, companies are turning to advertise their goods and service online so as to capture this newly generated m arket. Emphasis has thus shifted to the possible effects that this emerging trend of online advertisement may have on newsprint advertisement, both in popularity and advertisement revenue. Statement of the Problem Advertisement plays a very important function in the trading processes as it is the only means through which a business can bring to the attention of the consumers about their products, introduce a new product in the market or promote the sales of an existing product or service. All these are core activities—without which, a business setup cannot effectively compete for customers in the already-crowded market. Though there are numerous media through which a business may place its advertisements, the most commonly used medium is the newspaper because of its wide readership and circulation. With the advent and advancement of technology, newspaper publishers have embraced information technology to an extent of presenting their publications both as newsprint and online versions. This advancement means that entrepreneurs have the option of choosing which version of a newspaper through which to place their advertisements. This will mainly be determined by an entrepreneur’s own evaluation of the medium that will best suit the business needs. Lately, there ONLINE AND NEWSPRINT ADVERTISEMENT 13 as been growing debate about the popularity of online newspaper and newsprint. This debate cannot escape the attention of entrepreneurs who significantly rely on these news media for their advertisements. There is general consensus that online versions of newspapers are gaining popularity among readers worldwide. Could this increasing popularity and, to some extent, translate into increased preference by entrepreneurs to place their advertisements online instead of the newsprint version of newspapers? Background of the Problem Given the central role which newspapers play in the advertisement of goods and services by businesses, it is only important that entrepreneurs give special attention and critical evaluation on the volume of readership and scope of circulation of both the online version and newsprint version of newspapers. This would mean that new considerations are factored in when making a choice for advertisement media by business contrary to previous emphasis that focused only on readership and circulation. Ability to access n advertisement by potential customers is a major concern that attracts heated boardroom debates in companies, particularly due to intense competition for the crowded market. The significance of an advertisement media with regard to scope of outreach means that both entrepreneurs and advertisement agencies have a responsibility to adopt the use of advertisement media capable of optimizing market outreach for a product or service. Key aspects for consideration with regard to ch oice of advertisement media are mainly in areas of target audience and access. These entail considerations of readership and circulation which would ensure that an advertisement reaches the highest number of target audience within the shortest duration possible and draws attention in the most appropriate way. ONLINE AND NEWSPRINT ADVERTISEMENT 14 While many entrepreneurs are coming up with several measures of ensuring they significantly save on advertisement costs for their products and services, advertising agencies are of the opinion that optimizing market outreach can best be achieved by choosing a media with huge readership and wide circulation. Key areas suggested by advertisement experts include impact and ability to attract attention among other advertisements. When due consideration is given to these two aspects, an advertisement media will be able to achieve market outreach by approximately 70%, which is equivalent to nearly 5% of the total product market in a crowded environment. It is generally agreed that upgrading of newspapers to online versions can help to significantly improve their readership and accessibility, translating to wider market outreach for online advertisements. Such advancement in technology has for long been credited as significant part of increasing readership, expanding circulation, and making lasting impact in advertisement. The most remarkable gain for online advertisement can be attributed to the increase in number of people owning computers and therefore spending a lot of time on the internet unlike the numbers of people buying newsprint and the time they spend reading it. Justification for the Study Effects of online advertisement toward newsprint advertisement are a welcome topic at this time when there is growing concern that newsprint advertisement is becoming less and less effective in an environment where consumers are increasingly getting their information online and from other non-traditional sources. This belief has also drawn a lot of objection from newspaper advertisement sales agent who insist that newsprint advertising is more effective than online advertising. To them, newsprint advertising is tangible, making it possible for a potential ONLINE AND NEWSPRINT ADVERTISEMENT 15 customer to clip it out, hold in the hand and carry to the store unlike online advertisements, which is only visual. Though online advertisement can cost a business slightly more, it is becoming more popular with consumers and can thus not be simply brushed off. This calls for a strategy that will ensure that this advertisement medium is embraced without jeopardizing the profits of a business. Deficiencies in the evidence The choice of an advertisement media that an entrepreneur or a business opts to use for its products or services are mainly determined by size of business and the target audience— whether they are other businesses, youth, elderly, men or women. The access to an advertisement by these groups of persons is quite varied as all of them have their own preferences of media choices. The youth may be found of internet while the elderly may be accustomed to newsprint. While online advertising may make a big impact among the youth, it may not necessarily do the same with the elderly or housewives. The size of a business will also play a big role in the choice of advertising media. For example, small businesses may not have all the money to invest in certain media which are considered expensive and are therefore a preserve for big businesses. Advertising is an expensive venture and may not be appealing or affordable to all entrepreneurs. This means that the choice of a media may not necessarily be determined by its effectiveness but rather by the investment capacity of any given entrepreneur. Evidence obtained for this study will thus be influenced to a greater extent by individual entrepreneur considerations and not necessarily by the popularity of any given media. ONLINE AND NEWSPRINT ADVERTISEMENT 16 Definition of Terms Advertising Media: refers to means by which an advertising message is carried to potential customers and includes television, radio, internet, magazines, newspaper, and signage Online Advertising: refers to advertising that is done over the internet Newsprint Advertising: refers to placing advertisements on a newspaper Purpose of the Study The purpose of studying effects of online advertisement toward newsprint advertisement is to: 1. Ensure that entrepreneurs are provided with ample information regarding the various advertisement media to enable them make informed choices 2. Ensure that myths revolving effectiveness of either newsprint advertisement or online advertisement are eliminated and substituted with live statistics 3. Ensure that advertisement agencies are able to adjust their media in a manner that will enable businesses reach their target audience in the most effective way and at the least cost possible 4. Ensure that recommendations are made that would help entrepreneurs make a choice on the most effective media for their advertisements. This study is significant because it would help in ensuring that useful information is made available to help entrepreneurs with their advertisement decisions, particularly those focusing on newsprint and online advertisements. It will also ensure that advancements in technology are ONLINE AND NEWSPRINT ADVERTISEMENT 17 embraced and advertising services evolve to best meet the opportunities and challenges of the future with regard to market outreach. Hypotheses The following hypotheses were tested in this study: 1. H01: Advertising plays a central role in business success. HA1: Advertising does not play a central role in the success of a business. 2. H02: Most businesses advertise on newsprint media. HA2: Most businesses do not advertise on newsprint media. 3. H03: Most entrepreneurs prefer to use online advertisements for their products. HA3: Most entrepreneurs do not prefer to use online advertisement for their products. 4. H04: Newsprint advertising is more effective that online advertising. HA4: Newsprint advertising is less effective than online advertising. 5. H05: Online advertising is the future of product advertisement. HA5: Online advertising is not the future of product advertisement. Summary The shift in focus by entrepreneurs and businesses to put more attention on online advertisement instead on the traditional advertisement media is broadly seen as one of the main steps toward technological revolution of the advertising industry. This would go a long way in realizing wider market outreach and increased sales for businesses and publishers who embrace the internet for their publications. This, in essence, would mean increased readership for online version of newspapers, translating into bigger profit margins. ONLINE AND NEWSPRINT ADVERTISEMENT 18 This study has been designed to explore various modes of newspapers as major advertisement media which can be used by entrepreneurs and businesses to advertise their products and services. Special focus has been given to Star Newsprint and Star Online, which are Malaysia’s leading English publications. Chapter two of this work is an extensive literature review on matters relating to online and newsprint publications as well as online and newsprint advertisement. Chapter three is an outline of data collection and treatment while chapters four and five respectively present findings and discussions. Chapter six outlines major conclusions and recommendations. ONLINE AND NEWSPRINT ADVERTISEMENT 19 CHAPTER 2: LITERATURE REVIEW Introduction Newspapers have conventionally played a very significant role in the advertisement of goods and services. This has been mainly attributed to their wide readership and circulation since they can be easily obtained, from the nearest street vendor to the biggest shopping mall in the biggest city. The readership of newspapers also cut across all ages, sexes, and social classes as they normally publish articles that would be useful to all these category of persons in one way or the other,. Newspapers have for long dominated the advertisement scene due to the low costs involved as compared to other advertisement media. Newspaper comes either as newsprint or online. Newspaper publishers have lately resorted to the two kinds of publication to meet the various demands of different readers (Mutter, 2010). The introduction of online version of newspaper has seen a significant drop in the readership of the print newspaper, and this trend is projected to continue into the future. This scenario which is almost inevitable and probably irreversible is generating big concern on the future of printed newspaper as well as newsprint advertisement. The printing of newspaper remains very important for publishers since it is responsible for the biggest volume of revenue for publishers, contributing nearly 90% of the total revenue for a newspaper company. Analyst are quick to point that any attempt to rid of print newspaper would simply through publication companies out of business since the advertising revenue will almost drop to 5%, if not zero (Mutter, 2010). However, the continued survival of print newspaper will to a great extent be determined by consumer demands, good state of an economy, and the interest of marketers to use newsprint ONLINE AND NEWSPRINT ADVERTISEMENT 20 advertising. It is predicted that with the diminishing economic prospects declining advertising revenue, there is a high possibility of a major drop in consumer demand for print newspapers. This is based on the fact that close to half of print newspaper readers are aged population who are statistically likely to pass out with time. The younger population is not found of print newspapers, and this habit will probably accompany them to old age. Unless this readership habit of the younger population changes, it is quite evident that the print newspaper readership will continue to shrink as the aged population slowly makes their exit, leaving the younger population that has already formed a habit of not reading the print newspaper (Mutter, 2010). Evaluation of Print Newspaper Print newspaper has conventionally been associated with a number of advantages, which have probably made it very popular. It is generally agreed that print newspapers have loyal readership, which makes it a powerful advertising tool as compared to internet. Print newspaper is considered very effective when a particular geographic area is being targeted; for example, when you want to notify people of about a forthcoming sporting event. For those who have information to convey, print newspaper is more flexible in terms of space as one is able to determine the size that would best suit his/her needs. Certain print newspapers enjoy many loyal fans, thus increasing their readership (Lad, 2009). On the other hand, print newspapers have certain disadvantages. Print newspaper generally has limited lifespan, meaning they are only available to the public for a single day after which they are withdrawn from sale. Print newspaper may not give a wide reach as compared with internet that has a global audience. Print newspapers have the limitation in terms of the ONLINE AND NEWSPRINT ADVERTISEMENT 21 audience who may actually read it, and certain copies may actually not be available on demand at all times (Lad, 2009). Evaluation of Online Newspaper Online newspapers tend to offer information to the reader much more quickly as compared to the print version. The online version is always available on the internet before the print version is on the streets. Online publications can normally be updated several times in a day with the latest news and happenings. Moreover, while print version is purchased, online newspapers are accessed free of charge. This makes it possible for a reader to use a wide spectrum of newspapers possible. Online versions enable users to make use of links to divide large units of information into more easily digestible portions, and to search information in the newspaper is also automated. Readers of online versions are able to archive articles on the computer, contact editors via e-mail, and use interactive games (Lad, 2009). The disadvantages attributed to online versions included the fact that they do not give detailed reports on all the subjects and tend to omit several sections found in the print version. This limits information available to the online reader. Reading from a computer does not convey the traditional experience of reading a newspaper, which is a key characteristic of print newspaper. During peak times when several users are scrambling to access news, the download times are very long. Online newspapers are characterized by so many links which are quite confusing instead of being useful, particularly the amount of research necessary and the need to constantly check the link address. One gets tired looking at the computer screen and it may take time to get used to them (Lad, 2009). ONLINE AND NEWSPRINT ADVERTISEMENT 22 Case Study: Star Online and Star Newspaper The Star is one of the leading English language newspapers in Malaysia. The statistics issued from the Audit Bureau of Circulation indicate that the print version of this newspaper has a daily circulation of nearly 950,000 copies while the Sunday Star records a readership of nearly 850,000. The publication is mainly owned by the Malaysian Chinese Association. The main competitors of this publication are The Sun and the New Straits Times, which are also published in English. The Star newspaper traces its history back in 1971, when it was first published as a regional newspaper in Georgetown. By 1976, the newspaper had gained national circulation in Malaysia, and established its headquarters at the country’s capital, Kuala Lumpur. The growth in business saw the company relocate to Petaling Jaya, where it is currently based (Star Publication, 2009). The company’s print newspapers, The Star Daily and The Sunday Star are published in five different editions. Two of the editions cover the northern eninsular states of Penang, Kedah, Perlis, Kelantan, and Perak. Two other editions cover the larger country. The Star Daily is divided into sections consisting of the Main Paper, StarBiz, StarTwo, Star Metro, and classified section. The features of the Main Paper are predominantly local and international news. The StarBiz is mainly concerned with trade and reports on market trends, financial reports, and stock market updates. On the other hand, Star Tw o mainly feature articles on entertainment, environment, science, lifestyle, and fashion among several others. Lastly, the content of Star Metro is varied and tends to focus more on the area of circulation (Star Publication, 2009). The continued demand by the publication’s readers saw the emergence of The Star Online, which is an internet version of The Star newspaper. This was in response to the persistent ONLINE AND NEWSPRINT ADVERTISEMENT 23 demand for an online version of the newspaper, and it finally made entry into the market in 2005. The company prides its strengths as a newspaper on the cornerstones of internet and media ventures. The Star Online and its many components are produced, managed, developed, and contributed to by the Star Division, The Star Online and Multimedia Newsdesk teams of The Star’s Editorial Department (Star Publication, 2009). Newsprint Advertisement Advertisement can be traced to the emergence of trading activities from very early days as evidenced by archeological artifacts drawn from different parts of the world. With the invention of the printing press in 1440 by Johannes Gutenberg who was a German Goldsmith, merchants were able to duplicate advertisements for their wares. By the late 19th and early 20th centuries, newsprint advertising had become the primary means for companies to communicate their sales and promotions to the consumers. This was mainly through media such as newspapers, magazines, fliers, posters, and billboards (Walker, 2010). Following the invention of printing press, advertisements became a common place in weekly newspapers and periodical journals. The items, which were mainly featured in such advertisements, included new machines, other print publications or reported the discoveries and inventions of the enlightenment era. The first newsprint to offer advertising space for sale was the French publication La Presse in 1836. This saw this newsprint being sold more cheaply, hence recorded increased readership and profitability. This move inspired other newspapers and magazines across the world to follow suit in this commercial strategy. In the contemporary newsprint, advertising designers are able to visualize highly creative commercials through digital image manipulation in order to make the biggest market impact (Walker, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 24 Newsprints still remain key advertisement medium for every business to such a point that it is hard to imagine doing business without advertising in a newspaper or a magazine. This is particularly important for small businesses that can hardly afford other media of advertisement. Paid-circulation newspapers have for long dominated the mass media market for advertisement as reflected in advertisement sales volumes. Newspapers are very popular with both multinational businesses and small-scale dealers. This is probably due to the fact that businesses come in three distinct forms namely local, regional, and national newspapers each targeting different audience according to its scope of circulation (Patsula Media, 2007). Advantages There are a number of advantages that print newspaper advertisements have over online advertisements. Print newspapers have very wide circulation as almost every home in the city subscribed to daily access of a printed newspaper. Where the advertisement is intended to reach audience only in a particular geographical region, print newspaper readily permits this. The printed advertisement benefits from both permanence and desired obsolescence. This means that a reader is able to refer back or even cut out a particular advert. Print newspapers have a predictable frequency of publication, either on daily or weekly basis, making it possible for advertisers to target days of wider readership for their adverts (Brassil, 2010). The immediacy that print newspapers have makes it possible for urgent advertisements to be responded fast, thereby producing urgent results. When deadlines are short, it permits quick responses to changing market conditions. Readers are already accustomed themselves to getting advertisements on print newspapers to an extent that a good number buys print newspapers just to read advertisements. At the same time, print newspaper reading has nearly become a habit for ONLINE AND NEWSPRINT ADVERTISEMENT 25 most people. Specific sector adverts can be very easily placed on the various sections of print newspaper such as sports, news, and classifieds to ensure the target is directly hit (Brassil, 2010). Print newspapers give advertisers a lot of flexibility both in size and placement. This means that production changes can be easily responded to whenever the need arises. Advertisements that are placed on print newspapers can be examined at leisure since the exposure is not limited, thus readers are able to take their time going through the message. Since placement on print newspaper can be tailored to a size that suits the budget of the advertiser, it is possible even for small businesses to place their small adverts at low costs. Print newspapers offer wide options to advertisers whether place their advertisements as copy only, copy with graphics, colored, or black and white. Finally, print newspapers features supplements which readers can easily pull out and save (Brassil, 2010). Disadvantages Advertising on print newspaper has not escaped its own set of shortcomings. Because of the large number of advertisements which are featured on the newspaper, any particular advertisement must compete for reader’s attention. This means that readers who only spend a few minutes reading the print newspaper may fail to capture the advertisement. At the same time, there is hardly a guarantee that everybody who reads the print newspaper will read the advertisements placed in it. This is because a print newspaper has several sections and not all readers read every section of the newspaper. The short lifespan, normally daily, that newspapers have forces advertisers to insert multiple advertisements even for a whole week so as to reach a good number of readers. This may be expensive particularly for small businesses (Brassil, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 26 Online Advertisement The revolution in information and communication technology has come with both opportunities and risks for the business community, particularly from the point of view of the traditionally-established media. Internet as a form of computer aided communication is equally unsure for the print media. The technical potential in advertisement that online newspaper offers surpasses that of the printed newspaper in several ways. Online newspaper is interactive multimedia for providing internal and external networks, while offering a selection of functions, possibility for regular updates, access to archives, rapid access to large number of newspapers, and being paperless, thus ensuring there is no problem of waste disposal (Neuberger, Tonnemacher, Bibl & Duck, 1998). Advantages The economic constraints that businesses face on everyday basis often leave enterprises with very little money to spare on advertising. This is more common among the small businesses who often find themselves light in the pocket. It is therefore important to opt for an advertisement medium that give optimum output and minimal costs. Online advertisement is generally seen to be complacent in this line than the traditional newsprint advertisement. When online advertisements are on a pay-per-click basis, an entrepreneur only pays when a potential customer clicks on the advert and ends up on the entrepreneur’s website. This ensures that businesses only pay for leads that end up in their website as opposed to mass messages in the print newspaper that may or may not reach the target audience. There is therefore maximum return on investment for a business using online advertisement (Rogers, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 27 Online advertisement also works very quickly given the fact that the day that one gets started is the same day that results manifest. There is basically neither waiting period nor long startup process. Once an entrepreneur is ready to get started, he/she can very easily launch a successful advertisement promotion on a number of channels. This tends to produce quick results and the campaign can also be maintained for a longer period of time unlike print newspapers which have daily lifespan. Online advertisement enables businesses to target their markets more efficiently than print newspapers. This can be achieved through the use of social networks that an entrepreneur considers relevant to the campaign. Once these social networks are identified, a business can dig very deeply into their niche, enabling them to produce the maximum results with very little investment (Rogers, 2010). Advertising online has the advantage of giving elaborate and thorough statistics that enables a business to tweak and optimize their campaigns to the maximum. This is a total deviation from newsprint advertising when one can do very little to track the success of one campaign as compared to another. Online advertising avails quite a number of information just at a mouse click. With online advertising, an entrepreneur is able to monitor the number of people who visits the business website, where they come from, what they did once they were there, and many other details. Online advertisement also allows full control and analysis since one is able to manage how many times to show up in the search engines, thus make it possible to gain huge returns for the business (Rogers, 2010). Disadvantages One key disadvantage that is associated with online advertisement relates to advertising overload as there is incredible amount of clutter on most web pages. This arises from the fact that ONLINE AND NEWSPRINT ADVERTISEMENT every advertiser tries to draw the attention of web viewers, making readers have access to too much information which they can hardly digest. Under these circumstances, the web viewers normally choose to ignore the advertisements and this will lead to low rates of return. Also, online advertisement is still a new concept for many advertisement agencies, which simply cannot tell just yet which advertising method works best (Rogers, 2010). 28 ONLINE AND NEWSPRINT ADVERTISEMENT 29 CHAPTER 3: METHODOLOGY Introduction In research undertaking, the methodology section is one of the crucial areas to be tackled in a proposal document because it forms the basis of the results of research findings. A research can be faced with big challenges due to wrong choice of method used. To avoid this, good planning of the method is essential and in order to get reliable results. The issue of reliability establishes that a research should have the ability to show consistency in the results even after a study is repeatedly done by different researchers. Reliability in research study can also be enhanced through good structure of the methodology. When the correct data collection methods are used, proportional samples are collected, and the correct method of analysis is used, a research can achieve validity. Since this thesis is inductive in nature, it prompted the application of a qualitative methodology. This means that the views of newspaper publishers and advertisement experts have been given a lot of weight. This was done by administering both physical and online questionnaires as well as conducting in-depth interviews—each lasting nearly 45 minutes. Those interviewed had to be newspaper publishers, advertisement agencies, and general newspaper readers in Malaysia who have been in the sector for the last five years. Moreover, at the time of the interview, they were actively engaged in related media and general businesses. This ensured very rich data was gathered from persons with a wealth of experience. Data Collection Methods The key purpose of data collection was to ensure that a rich set of description was obtained. To achieve this, the interviews were transcribed in real time by the interviewer. The ONLINE AND NEWSPRINT ADVERTISEMENT 30 responses were then reduced and analyzed by adopting principles of data codification and clustering (Miles & Huberman, 1994). This was supplemented by administration of questionnaires as well as comprehensive review of relevant literature. Sources The data gathered for this research is from a wide range of documentary sources relating to newspapers as advertisement medium in general as well as those specifically relating to print newspaper and online newspaper giving special emphasis to The Star Publications. These mainly included policy documents and academic and the non-academic documents. First, journals on newspaper advertisements were searched. Second, electronic databases were searched using key words like ‘newsprint advertisement’, ‘online advertisement’ ‘real The Star newspaper’ and ‘effects of online advertisement on newsprint advertisement. ’ Literature review included both conceptual and empirical works, with about 15 articles reviewed for this study. Interviews The interviews dwelt on the following areas: ? The considerations when choosing advertisement media ? The relationship between newspaper readership and circulation and advertisement impact ? The means of promoting advertisement on both print newspaper and online newspaper so as to enable business reap maximum benefits from these advertisement media ? What the future holds for print newspapers and online newspapers, with emphasis on The Star Daily and The Star Online. ONLINE AND NEWSPRINT ADVERTISEMENT 31 Questionnaires A questionnaire survey of the newspaper publication sector was conducted to understand the aspects of print newspaper and online newspaper advertisements in Malaysia. The survey was explanatory in nature as the objective was to gain insight on the effects of online advertisement on newsprint advertisement. The questionnaire was administered to nearly 100 Malaysia entrepreneurs, 100 Star Publication readers, and over 100 advertisement experts. The set sent to the entrepreneurs and advertisement experts included a cover letter, which explains the purpose and need for the study, the questionnaire document, and a prepaid reply envelope. Letters reminding the respondents of the questionnaires were later sent to those who had not responded within the three weeks duration. Case Study This thesis involves classical use of case studies to gain a deeper insight through the application of a set of ideas. A multiple case study approach helps in developing a theory which is better grounded, more accurate, and more generalized (Eisenhardt & Graebner, 2007). Case studies are introduced to test the possible effects that advertising in online newspapers could have on advertising on print newspapers, and the users’ adoption of one over the other. The use of case study is important in practical testing of theories with practitioners in real life situation. The case study organizations are selected based on the idea of theoretical sampling. This is because when it comes to building a theory, theoretical sampling tends to be preferred as compared to generalized concept found in statistical studies. This means that the cases are chosen for theoretical and not for statistical reasons (Schroeder, Linderman, Liedtke & Choo, 2008). An analysis has been developed on how the use of online advertisement is steadily gaining popularity among entrepreneurs in Malaysia, and particularly the use of The Star Online. ONLINE AND NEWSPRINT ADVERTISEMENT 32 Survey Analysis From the nearly 100 questionnaires that were mailed to entrepreneurs, 85 were returned. This represented an 85% response to the questionnaires. However, those that contained usable data were only 70, thus a satisfactory response rate can be said to have been reasonably attained. From the 100 questionnaires administered to advertisement experts, 80 were duly completed and handed over. From these about 74 contained usable data representing nearly 80% response rate which can be considered satisfactory. Ninety-five out of the 100 readers of both versions of The Star duly responded to the questionnaires and all had useful data. Chart 1 Treatment of Data In research, the data collected need to be synthesized in order to make sense with regard to what is being studied. The data from the questionnaires in this research were analyzed extensively to retrieve the information contained in them (Zikmund, 2003). The triangulation method for data analysis and interpretation was used to interpret the data collected, basing arguments on grounded theory (Dick, 2000; Knafl & Breitmayer, 1991). In addition, the information obtained from the case study were analyzed individually and thereafter, a comparison was made between the different data sources. ONLINE AND NEWSPRINT ADVERTISEMENT 33 Research Limitations The main limitation that may be pointed out in this research is the use of a single case study. However, it is also true that online advertisement is still a recent concept that has not gained much popularity among entrepreneurs. At the same time, the single case approach has weight in the sense that it allows the achievement of a comprehensive analysis. Some of the information have also not been validated through multiple case analyses so as to provide a solid and practical basis for understanding the effects of online advertisement on newsprint advertisement. Rigor, Validity, Reliability, and Ethics The four categories of quality management in research were highly considered. These include validity, reliability, ethics, and rigor (Zikmund, 2003). Reliability of a research is its ability to demonstrate consistency in results; this was achieved through the control of sample by stratifying the population to get a more representative sample. On the other hand, validity is the ability of a scale to measure what it is intended to measure but not going beyond the topic of the study. The triangulation method was used to control this aspect in the thesis. Ethics involves adherence to the norms accepted in gathering of information and this has been ensured by providing secrecy on the information collected from the entrepreneurs. Lastly, the rigor of the research was directed toward efficient sample size in a critical facet in any investigation. The main purpose that a researcher utilizes a sample is to reduce the charges and to collect important data faster (Zikmund, 2003). ONLINE AND NEWSPRINT ADVERTISEMENT Human Rights Protection The people who were interviewed were assured of their confidentiality. In addition, the information gathered ensures the people’s privacy. The entrepreneurs and their businesses will have their rights protected. Research Schedule/Timeline This research took a period of eight weeks. This is considered an ideal timeframe given the busy schedule of some of the subjects who were to be interviewed and have granted appointments at later dates. A detailed summary of the work plan for the research has been tabulated below: Table 1: Work Plan Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Research proposal Preliminary literature review search Literature review and writing Interviews Case study collection Interview editing, coding and interpretation Report interpretation Report writing and presentation 34 ONLINE AND NEWSPRINT ADVERTISEMENT 35 CHAPTER 4: RESULTS Research findings indicate that The Star Online is not yet well explored as regularly as The Star Daily print version. According to the survey, only 41% of the users of The Star Online read it daily, as opposed to the 60% who read The Daily Star daily. Chart 2 Seventy percent read The Star Online edition several times a week, while 80% read The Star Daily several times a week. Only 5% of online users say they never read a print version. Online newspapers are read less frequently and also for shorter periods than printed newspapers. Four out of five users (81%) spend less than an hour reading The Star Online on days when they read it. Only 35% of print readers spend such a short time on it. About one-third of the readers of both The Star Online and The Star Daily were unwilling to pin themselves down to a particular time of day for reading the paper. One in four (25%) said they read The Star Daily between 5 and 9 a. m. The main time for reading The Star Online is around 6 p. m. (38%)—this is the time preferred by users of the online edition, which can be read ONLINE AND NEWSPRINT ADVERTISEMENT 36 on the evening before the printed version appears or which are updated several times in the course of the day. In The Star Online version, the classic sections of the newspaper are the most frequently used. The section Local News is also highly popular. One in three readers of the online version uses the archive frequently (32%) and only about one-third of users did not read the small ads (37%). Items with entertainment value or with feedback possibilities were not very popular. Clear differences emerged between the different kinds of versions, and this only shows that preferences are transferred from the print media to their online equivalents. Proof of this is the strong interest in Local/Regional Affairs of Internet users of local and regional newspapers or the importance attached to up-to-date information on politics and business matters. A number of questions dealt with the comparison of the information content of The Star Online compared with The Star Daily. Compared with the print version, the online newspaper was rated 45% of the respondents as providing more expanse of information, while only 30% voted in favor of the print version on this criterion; 20% rated both versions on this count. The smaller size of The Star Online compared with The Star Daily may be the reason that the print newspaper was rated by considerably more respondents as providing greater scope of information. Chart 3 ONLINE AND NEWSPRINT ADVERTISEMENT 37 Regarding finding information in the paper, the position is more positive for The Star Online: 50% of users stated that they could find their way around just as well as in The Star Daily, while 20% were able to find their way around the online version better. With regard to entertainment value, 40% of users found The Star Online just as good as print version, 35% of users rated print version better and 27% favored online version. What about reader loyalty? About 65% would have chosen The Star Daily and just fewer than 30% would have preferred The Star Online, if only one of the versions had been available. The decision in favor of the print version was based on its portability, while the advantages of the online version were seen as being its accessibility from outside the normal circulation area and the avoidance of unwanted paper. The main advantage, however, in the eyes of the respondents was that online newspapers are normally provided free of charge. It is therefore not surprising that only 35% of users would be prepared to accept a charge. Out of these, 80% stated that they would only be willing to pay for online newspapers if they were cheaper than print newspapers. Only 1% of those users willing to accept a charge could imagine paying more for online newspapers. Apparently, then, users are not willing to pay for the advantages of online newspapers. ONLINE AND NEWSPRINT ADVERTISEMENT 38 CHAPTER 5: DISCUSSION The case study of Star Publications shows that online newspaper users base their activities and/or expectations on the print newspaper and use or design their product accordingly. The online user knows what to expect of a site as the online version retains the name of the printed version, use a similar layout, and similar contents. Moreover, the positive image of a paper can be transferred to the internet. On the other hand, too strong orientation toward the printed original could mean that the possibilities offered by internet technology are not fully exploited—that copy is simply lifted from the printed version. Given such trends toward the future consumption of newspapers, it is clear that online newspapers are steadily taking over the readership of print newspapers. This has the potential of influencing the choices of advertisement media, which entrepreneurs will be making regarding print newspapers or online newspapers. The concern for newspaper publishers would be about the timeframe for which their print newspaper audience would be big enough to justify such huge investment toward publication and distribution of print newspapers. Similar concern would be to entrepreneurs and businesses which still rely heavily on print newspaper for their advertisements. Are they likely to continue using print newspapers for their advertisements or the trend would most likely shift toward online newspapers? The introduction of charges for use seems scarcely possible—at least not as long as the same or similar information is available on the Internet free of charge. The doubts of the advertising industry may evaporate as the Internet becomes increasingly widespread and commonly used (Mutter, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 39 CHAPTER 6: CONCLUSION AND RECOMMENDATIONS Major Conclusions It would be quite wrong and misleading to rule out the future of print newspapers as advertising media just because of the increased use of online advertising. The reality is that paid circulation newspapers like The Star and Sunday Star still remain very popular advertising media for both local and international businesses. Print newspapers are the most aged forms of mass media, and will thus continue to be dominant in this field, recording big volumes of advertising revenue. Multinationals and local convenience store will continue to depend on print newspapers for their advertisements. Print newspapers are found in each and every community worldwide and readers are very fond of them (Brassil, 2010). Both online and newsprint advertisement have their characteristics which show strong and weak points. This explains why despite the perceived decline in readership of print newspapers, a scan through a print newspaper will reveal a number of businesses that continue to place their advertisements on daily basis. The continued presence of advertisements on newsprint clearly indicates that it still works as a very effective advertisement medium. Although printed newspaper no longer enjoys exclusive monopoly as the predominant source of news, it is clear that they still remain a strong factor in their specific sphere of influence, and online advertisement is not about to edge it out (Brassil, 2010) Recommendations 1. Entrepreneurs should highly consider using both print and online newspapers for their advertisements since both have reasonable number of loyal readers. ONLINE AND NEWSPRINT ADVERTISEMENT 2. When placing advertisements on online newspapers, designers should avoid putting a lot of emphasis on feedbacks since readers rarely give them attention. 3. Advertisements on both versions of newspapers should be critically placed on segments that are frequented by readers so as to attract their attention with ease. 4. Links placed on online newspapers should be more easy to use so that readers can easily navigate through the paper. 5. Most advertisements that target younger persons should be preferably placed on online newspapers while those targeting older people should be placed on print versions.

Hydrogen Peroxide in the Presence of Yeast Essay

A number of different variables, such as the concentration of the hydrogen peroxide solution or the temperature at which the reaction occurs, can affect the rate at which yeast breaks down hydrogen peroxide. To prove this we first tested the solution with 3% concentration of peroxide, the paper that was soaked in yeast rose in 1.7 seconds. After that we changed our concentration to 2.25%, 1.5%, and .75% of hydrogen peroxide to see the effects it had on the amount of time it took the felt to completely drop and rise. On 2.25% it took 2.8 seconds, 1.5% took 3.2 seconds, and .75% took 3.9 seconds. Introduction When yeast and hydrogen peroxide react, the peroxide decomposes into water and oxygen gas causing bubbles to form. These bubbles cause the felt to rise. Problem In this experiment we measured how long it took for the piece of felt soaked in a yeast solution to sink and rise in the test tube. The amount of time it takes for the felt to sink and rise indicates how oxygen bubbles are formed, as hydrogen peroxide is broken down. Hypothesis The amount of hydrogen peroxide directly influences the amount of time it takes to break down the yeast resulting in â€Å"tiny bubbles†, and the felt to rise to the top of the test tube. Procedure Supplies: ââ€" ª Hydrogen Peroxide ââ€" ª Yeast suspension ââ€" ª 4 felt disks ââ€" ª 5 test tubes ââ€" ª Clock ââ€" ª Forceps ââ€" ª 5 paper cups ââ€" ª Graduated cylinder Results See Graph on Lab Sheet Analysis and Conclusion- For this experiment our dependent variable was the paper with yeast on it, and our independent variable was the concentration of Hydrogen Peroxide we put in each solution. We tested the amount of time it took for the peroxide to break down yeast at 3%, 2.25%, 1.5%, .75% and 0% concentration. The fastest reaction time was 1.7 at 3% concentration. We found out that with no Hydrogen Peroxide the yeast does not float back to the top. So the lower concentration of Hydrogen Peroxide the longer it took to float back to the top.

Social and Historical Effects Responsible for the Conception of the Fantastic and Supernatural in Gothic Horror (Dracula)

Bram Stoker’s Dracula debuted in Victorian England at the end of the nineteenth century. Not the first vampire story of its time, it certainly made one of the most lasting impressions on modern culture, where tales of the supernatural, horror, witchcraft, possession, demoniacs, vampires, werewolves, zombies, aliens, and monsters of all kinds have become something of a theme in modern art, if not an obsession. Many scholars debate the origin or cause of this phenomenon, yet most agree that culture plays an enormous role in the development of such themes, whether in nineteenth century gothic novels such as Dracula or Frankenstein, or in modern films with gothic leanings, such as The Exorcist or Children of Men. This paper will examine how fantasy and the idea of the supernatural, including the â€Å"undead,† is an important underlying fear prevalent in the psyche of humanity, which manifests itself differently, depending on the social or historical circumstances which spawns the creation of that work of literature or film. By placing Mary Shelley’s Frankenstein within the context of its Romantic/Enlightenment era, E. Michael Jones shows how the effects of the revolutionary doctrine of Jean-Jacques Rousseau, Marquis de Sade, and Percy Bysshe Shelley found their ultimate expression in the gothic horror genre (90). Dracula, no less than Frankenstein, is indicative of the cultural underbelly that the Victorian Age sought to cover up. Far from speaking directly of the human passions unleashed by the Romantic era, the Victorian Age found it more appropriate to hide them, keep them out of the public sphere, render them lifeless, and thereby make life respectable. The problem was, the less those passions were talked about, but acted upon, the more those same passions bubbled up to the surface through the means of gothic horror novels and films. While, Oscar Wilde’s â€Å"art for art’s sake† carried the artistic world out of the Victorian Age and into the twentieth century of unhindered expressionism, Wilde himself fell victim to the very underbelly of Victorian England—which, in fact, prosecuted him to the fullest extent of the law when his vices became open knowledge to the public. Stoker’s Dracula was just as representative of his own sexual desires masked by Victorian prudery. But because Stoker for the most part kept his affairs from becoming public scandal, he was left well enough alone to express what everyone was interested in anyway, and which has always been an easy seller: sex. Controlling the passions had always been the interest of the Catholic Church, which was the European bulwark against revolution, with assistance from the reason of Augustine to the scholasticism of Aquinas to the architecture of the gothic cathedrals. With the growing corruption of many Church officials, the rise of the Renaissance and the Protestant Reformation, that control was finally threatened and replaced. New philosophies were spread (Rousseau’s concept of nature as the only law; Sade’s concept of that same nature as brutal, animalistic, and violent), which unleashed a tidal wave of radical revolutionaries in Paris at the end of the eighteenth century, which in turn needed new types of control. Napoleon was the immediate result. Victorian prudery was the nineteenth century’s later response. It enabled Mary Shelley to turn her husband into a â€Å"Victorian angel,† as she â€Å"dedicated the rest of her life to effacing their sexual experiment† (Jones 91) with Byron in Geneva, memorialized, however, by Ken Russell’s 1987 film Gothic, in which de Sade’s Justine informs Mary Shelley of what could soon be expected. What Sade foresaw, and helped promote, was a sexual revolution that would elevate sexual desire from the restraints of medieval Church doctrine. While that elevation led to the enforcement of a new social code of conduct (Victorianism), an alternate development got underway in which that same elevation of sexual license was to be used itself as a form of control. In fact, Augustine had spoken of such centuries before when he wrote that a man has as many masters as he has vices. Sade’s assessment was similar in the eighteenth century: â€Å"The state of the moral man is one of tranquility and peace; the state of an immoral man is one of perpetual unrest† (Jones 6). Yet, while Augustine promoted peace, Sade, who exercised some political sway in the Reign of Terror, promoted unrest: â€Å"By promoting vice, the regime promotes slavery, which can be fashioned into a form of political control† (Jones 6). Such was in line with Robespierre’s doctrine of terror as persuasion. Stoker’s Dracula was an expression of just such an idea—for Stoker himself knew the validity of both those claims: a seducer of young women, Stoker doubtlessly identified with Jonathan Harker and Dracula, the captive and master all at once. The vampire became a persona of iconic horror status in film in the following century. The concept of the walking â€Å"undead† who fed on the blood of innocents conjured up something so profound and stimulating in the minds of audiences all over the world that vampirism was everywhere, from Nosferatu to Bela Lugosi to Carl Theodor Dreyer’s Vampyr. Dreyer, who had shot what is considered one of the greatest silent films of all time, The Passion of Joan of Arc, found his inspiration for his vampire film in the likes of Magnus Hirschfeld. Hirschfeld was an honorary member of the British Society for Sexual Psychology and something of a movie star himself in Weimar Germany, playing an â€Å"enlightened, sexually condoning doctor in Richard Oswald’s pro-homosexual film Anders als die Andern† (Jones 194). The themes of sexual license and control had a significant impact on Germany. Sigmund Freud would take up the themes in his psychoanalytic studies, promoting the fulfillment of sexual desires as a means of appeasing the subconscious. In Dr. Seward’s diary, one finds no less: a blood transfusion is given to Lucy by Van Helsing, who states, â€Å"She wants blood, and blood she must have or die† (Stoker 123). Lucy has been bitten by the vampire and become, in a sense, contaminated. The only scientific cure is to give her want she wants: blood. The allusion to another blood exchange is obvious—but the sense is inverted: While T. S. Eliot states in Murder in the Cathedral the relationship between Christian sacrifice and control of the passions (â€Å"His Blood for ours, Blood for blood†), Enlightenment science suggests no spiritual remedy—merely a physical or psychological one: a psychological/physical giving into desire rather than a spiritual dominance of it. Jones speaks of the sexual revolution that ran concomitantly with the French Revolution as the real forbearer of gothic horror. Whereas othic cathedrals reinforced through visual representation the horror of Satan and sin, modern gothic horror does the same—though the solution is different (if there is one, and there often is not: the immortal evil of Michael Myers, Jason, Krueger, etc. suggests that while Christ was the answer for Augustine and Aquinas, the Enlightenment has yet to formulate any acceptable solution). Meanwhile, the manipulation of desire, Jones notes, has found its way out of Victorian prudery and into the mainstream through advertising, radio, television, music, and cinema. The fantasy of the â€Å"undead† in the George A. Romero franchise, which is still being updated, suggests a kind of public response to the world around it: a society full of living, walking dead—killed by the bombardment of uncontrolled passions, yet still living, shopping, attending to social rituals. The sexual revolution and Enlightenment doctrine of the 1790s and early twentieth century resurfaced in full throttle in the 1960s and 70s, to create a new wave of liberal social doctrine and a new wave of gothic horror in film. In Dracula, Mina Harker records the assessment of the evil of vampirism according to Van Helsing: The nosferatu do not die like the bee when he sting once. He is only stronger; and being stronger, have yet more power to work evil. This vampire†¦is of himself so strong in person as twenty men; he is of cunning more than mortal†¦he have still the aids of necromancy, and all the dead that he can come nigh to are for him to command; he is brute, and more than brute; he is devil in callous, and the heart of him is not. (Stoker 237) The portrayal is Satanic, and a similar portrayal would be given in 1973’s The Exorcist, in which Satan possesses a girl through the medium of a children’s game (the Ouija board). Yet, with The Exorcist, the spiritual evil is made much more real than the fantastic evil of Dracula. And while Dracula is destroyed by a stake, the devil is dispelled only through the power of Christ in The Exorcist. Ironically, however, the devil is driven out only after the death of not one but two priests—the old man initially, and then the younger priest, whose own crisis of faith becomes a kind of despair at the end of the film, when, ceasing to compel Satan through Christ, he cries, â€Å"Take me! instead, and then throws himself out the window when his own possession is complete. The girl is freed from her captor, but only at the cost of the life and soul of the young priest: the power of Christ merely served to anger the devil—it did not subjugate him; such would have been too meaningful in the relativistic climate of the 70s. The 70’s sexual and political revolutions were intertwined to such an extent that hardcore pornography and Feminist politics app eared on the scene simultaneously. While Betty Friedan opposed traditional gender codes in such works as The Feminine Mystique, pornography was raking in the profits. The cinematic response to this was the slaughter of sexually-active teenagers by homicidal maniacs (evil incarnate), while virtuous and chaste maidens like Jamie Lee Curtis’ character in Halloween remained alive just long enough for the evil to be driven away by a male authority figure. Horror films often reinforced traditional gender norms, yet the awesome evil of those films seemed to have no end. With the proliferation of contraceptives as a form of eugenics similar to the kind practiced under Hitler, sex became an act of passion without physical consequences; yet horror maintained that it still had psychological and even spiritual ones. Nonetheless, as Jones shows, the promotion of contraception in twentieth century America by representatives of the Rockefeller Foundation was supposed to be nothing more than the controlling of ethnic populations that were found to be subhuman by WASP elitists (406). The black and Catholic communities, whose uninhibited breeding threatened to undermine WASP political control, promptly received the attention of people like Margaret Sanger and â€Å"Rev. Theodore Hesburgh, C. S. C. , who used Rockefeller money to fund secret conferences on contraception at the University of Notre Dame from 1962 to 1965† (Jones 147). The idea of Thomas Malthus, that over-population would ultimately destroy the earth, was marketed as the principle behind contraception. The underbelly of the movement, however, was, according to Jones, nothing more than a power play for control. The extremity of the situation would be explored by Alfonso Cuaron’s 2006 film Children of Men based on the novel by P. D. James. Friend of Spanish filmmaker Guillermo del Toro, whose Mimic has been noted in â€Å"Good Entomologist/Bad Entomologist† by Jones as a swipe at Enlightenment doctrine being a vain attempt at setting and controlling social mores (â€Å"The only solution left is the†¦prime totem of folk Catholicism, the rosary†Ã¢â‚¬â€referring, of course, to the end scene in which Mira Sorvino’s character draws blood rom her hand with a rosary crucifix to divert the attention of the giant blood-sucking roach, which is about to eat the little boy). In Children of Men, there are no little boys, nor little girls—in fact, children are gone altogether (a threatening theme that opens Del Toro’s Mimic too). The rampant sterilization of modern years is turned into a life-threatening ideology, affecting everyone and all ethnicities. When a woman is found, who has seemingly miraculously conceived, she is caught in the middle of yet another struggle for control—one group wants to use her as a political poster child, the other wants to legitimately help. Meanwhile, a war is waged in the urban cities, which evokes a kind of apocalyptic message of utter desolation. As Clive Owen’s character makes the ultimate sacrifice (his life) for that of the woman and her child’s, a sense of hope in the future of mankind is restored—but the outlook is still bleak and grim—for no one knows whether the woman and her child will really make it as they disappear into the fog rolling across the open sea. Hope is in the approach of the ship, but beyond that lies—what? In Children of Men, the fantasy of the â€Å"undead† is replaced by the fantasy of the â€Å"unborn. † The reality of Malthusian sterilization taken to extremes in modern times by social groups across the globe (birth rates are at lows nearly everywhere), sexual liberation has once again become a pathway to political control and to gothic horror genre representations. In conclusion, the underlying fears of societies since the beginning of the Romantic/Enlightenment age have manifested themselves in a variety of forms depending upon the cultural climate of the time. Beginning with Shelley’s Frankenstein as a repudiation of Enlightenment doctrine and going through Stoker’s Dracula as a representation of sexual desire and control bubbling under the surface of Victorian prudery, gothic horror has found its way into the mainstream culture with tales of supernatural occurrences that are in some sense connected to the issues of the day. The sexual revolution of the early twentieth century in New York materialized in greater force all over America in the 60s and 70s, launching another series of gothic horror novels and films onto audiences, from Stephen King to John Carpenter, Clive Barker, and Stanley Kubrick. While films like The Exorcist and Children of Men get closer to the reality of spiritual possession and widespread sterility, the human psyche of modern times continues to want to see itself as a kind of â€Å"undead† creature, whose reason for being has yet to be determined. Therefore, popular gothic horror icons like Frankenstein and Dracula remain staples of modern horror fiction, representing to the populace a mirror of its own struggles with the doctrine of Enlightenment liberation and control.

Globalization Ph.D. Essay Example | Topics and Well Written Essays - 1000 words

Globalization Ph.D. - Essay Example The contemporary humans are well aware of the needs. The advent of the modern communication systems made the companies to identify the possible markets for their goods. The saturated markets are no more a worry for the companies as the markets are wide opens for them to explore. The global markets have certainly provided new marketing opportunities. As the communication is advanced, the connectivity increases people will get a chance to know the happenings round the world. People will have the chance of gaining the knowledge of the unique products available in the neighboring world. The global need and wants by the people would be perceived according to the availability of the concerned products. People are in search of products with high end technological excellence, better quality, and with more features. The migration of people for the developed countries to the various other parts of the world spread the product knowledge. The change in the lifestyles and more westernization in m ost parts of the world created markets which are huge and more lucrative than the home countries market. As the people migrated so as their habits and culture and life style were introduced to the new place where the migratory introduced his way of life to the host country. Universally the needs and wants are the same for every individual but the different people perceive the same need and want in different way. The better way with more technology and the usage of more unique products will entice the host population to product used by the visitors, thus the desire for the more enhanced products will arise. The host populations slowly divert from their normal native product and strive to perceive the visitor's modern product range. Multi national corporations who market the products gradually moved their products to the new markets with high demand and tried to establish their brands. Standard products need exists in the same way everywhere steel, chemicals, petroleum, cement, agricultural commodities and equipment, industrial and commercial construction, computers, semiconductors, transport, electronic instruments, pharmaceuticals, and telecommunications, to mention some of the obvious. Mc. Donald advanced an extra mile and introduced unique food itineraries to the other parts of the world with its fast food outlets. The commonality in the preference of the humans has had forced the inevitability to welcome a universal product .Mc Donald theory has proved to the perfect example as the company marketed the same food products to the global market .Mc Donald is truly global in its terms as it has molded the organizational performance according to the external environment they were in. Mc Donald's exemplifies levitt's theory as it has evolved into world class food chain establishing in nearly hundred countries identifying itself with the environment. According to the levitt's theory Mc Donald's has identified appropriateness value-the best combinations of price, quality, reliability and delivery suitable to that with respect to design, function, and even fashion. Levitt stated that a company forces costs and prices down and pushes quality and reliability up-while maintaining reasonable concern for suitability-customers will prefer its world-standardized products which was implemented by Mc Donald's in every outlet it has opened. A truly global mission is modernity and its

Teamwork Philosophy Essay Example | Topics and Well Written Essays - 1000 words

Teamwork Philosophy - Essay Example The kind of team I have to work with as a manager belongs to the second category because it is a project team. Many important functions of such teams ranging from completing work to developing system innovations to delivering quality to customers heavily depend on good communication. This is why a recent research survey has revealed ineffective communication â€Å"as the biggest barrier to team effectiveness† (Cardon, 2014, p. 66). Good teams are based on a solid foundation of goals and norms. One of the most decisive goals is being able to negotiate or discuss options in a healthy way. There are many sensitive managers who want to avoid confrontation as much as possible and prefer to find escape in difficult times instead of addressing the problem at hand. Research has it members of effective teams consider it critically important â€Å"to spend most of their time discussing work issues† . This is the state of high-performing teams. In contrast, lower-performing teams do not make wise investments in discussing work problems which prevents team members from bonding around work issues. In order to accomplish goals on time, I intend to lead my team by developing a common sense of purpose. Research claims that organizing problem-solving meeting can help to align interests of managers and team members. Many times teams perform poorly because there are conflicting interests. This conflict becomes a hurdle in the way of achieving a common goal.  Ã‚     I am personally strictly against suppressing someone’s voice to advance my personal interests.

How Salt can be separated from a Solution of Water Essay

How Salt can be separated from a Solution of Water - Essay Example How Salt can be separated from a Solution of Water It was concluded that sodium chloride disintegrates in water to sodium and chlorine ions that are surrounded by polar water molecules. This allows dehydration of the compound NaCl†¢2H2O to form crystals of salts. The compound salt has many usages from the different fields of science, agriculture, industries and domestically as a food additive. Salt, which is a naturally occurring mineral and having the principal component as sodium chloride, has many uses both industrially and domestically. NaCl is a common salt, and it has an ionic compound formed as a result of gaining and sharing of electrons by sodium ions and chloride ions. The salt is responsible for the sea water salinity and in organisms that are multicellular, the salt forms the extracellular fluid required in cell activities. The salt was anciently used as a form of currency in some of the cultures as a result of its cost especially when salt trade was of importance in the Mediterranean times. Domestically, the salt id edible is it adds taste to almost all meals consumed in the human diet. Additionally, the salt is used as a food preservative and as a condiment. Lastly, the salt is used industrially in extractions of different types of compounds like chlorine and sodium in chemical synthesis. This report explains the method in which a dissolved salt, NaCl can be separated from water using the solar method process. The process of evaporation is involved since water will be get rid of leaving behind the salt.

Introduction to the internet and E- Business Essay

Introduction to the internet and E- Business - Essay Example They prepared all the food by themselves without outsourcing. They always welcome the new ideas to promote their quality of services and menus. The company is currently operating in two areas i.e. Cheshire and Manchester. Currently offering catering services to other local restaurants as well as private events and has gained a very prestigious in the area. The company has great quality of foods and services, but unfortunately they are not as good in their e-business segment. The company has beautifully designed website which clearly explains their expertise and taste but don’t have online support system or order booking system. This makes it very difficult to process online orders and queries, as it will delay their response to the customers. The importance and scope of E-Business needed to be elaborated to the company. It looks they are unaware about the technology, if proper demonstration is conducted to explain the possibilities, and benefits associated with it. The company should be educated about different e-business models and their acceptance & success in Catering industry. It can be said that the Information and Communication Technologies (ICTs), for conducting or supporting are used to improve the business activities and processes, including development and research, design and development, procurement, operation, marketing, manufacturing, and sales, human resources management, logistics, value chain integration and finance. The evolution of e-business became more popular with the introduction of Internet, especially, the www (World Wide Web) or web, revolution. The history of e-business is not longer than 15 years. However, its enhancements and developments, i.e. Electronic Data Interchange (EDI), Material Requirements Planning (ERP) and Enterprise Resource Planning (ERP), have the history of more than forty years. EDI is an electronic communication of commercial transactions, such as placements of orders, consignment

Position Paper on The Applicability of the KouzesPosner Model of Essay

Position Paper on The Applicability of the KouzesPosner Model of Leadership - Essay Example While this may be true, it is often in an extreme crisis situation that leadership is ultimately tested. They have developed a framework identifying five specific practices critical to effective leadership in organizations. These include the following: Includes actions like seeking challenging opportunities for themselves and employees in pursuit of company goals, pushing new approaches inside the company, looking for ways to improve, experimenting and taking appropriate risks, creating a learning environment inside the work units, exercising initiative to overcome obstacles. The search for opportunity begins when leaders take on meaningful challenges, and thus experience conditions that test their capabilities. Leaders should be able to assess and take risks. From those experiences, they can learn to lead a team to accomplish extraordinary achievements (Kouzes and Posner 2002). The CEO of Dell Michael Dell challenged the processes used to sell computers to consumers Michael Dell definitely broke the rules and continues to do so. He was able to bring others into accepting his vision of a better way to sell computers. He was the first to sell directly to the end-user and he was the first to use the Internet so effectively to sell his computers. Focuses on talking about future trends, c... He was able to bring others into accepting his vision of a better way to sell computers. He was the first to sell directly to the end-user and he was the first to use the Internet so effectively to sell his computers. b) Inspiring a Shared Vision Focuses on talking about future trends, communicating a positive view of the future, appealing to others to share in their vision of the future, demonstrating to others how future interests can be reached through the company, being enthusiastic and positive about the future, speaking with positive conviction about the meaning of work. To enlist the support of a team for a common purpose, leaders must effectively convey their own vision. Furthermore, leaders need to cultivate a shared sense of ownership of that vision; only then will team members mobilize for the greater good of the team and its common goal (Kouzes and Posner 2002) ExampleA good example of this is Milton Stewart now represents Davis Wright Tremaine, LLP as the director of business development. Along with managing over 400 attorneys, his responsibilities in the firm include forecasting, planning and communication with his clients. Milton has been able to inspire a shared vision by being consistent and staying on message. He truly believes that you can win at business ethically thus this is one of the visions he shares with his employees, and thus wants them to be ethical in their dealings. Milton hates to leave things unfinished, never leaving the ball in his court. Milton responds to every email, letter, or phone call, exemplifying his belief that who you are and what you do, are one in the same. Mr. Stewart another vision which he shares with his

Prosopographical examination relating to at least THREE groups in Essay

Prosopographical examination relating to at least THREE groups in Syria - Essay Example They are the most powerful sect in Syria, and also the most vulnerable to change in regime since the President Bashar al-Assad is a member of the Alawi community, and they can easily associate. They occupy majority of the highest government and top security ranks, giving them a tremendous amount of power. The Assad family has been in power since 1970, possessing 80% of the GNP. Under the French rule, the Alawites enjoyed significant positions given to them so as to counterbalance the powerful Sannites. Besides that, many of them were recruited to the Syrian army and gained lots of influence in the society The Kurds group is among the largest ethnic minority in Syria, constituting between 10% and 15% of the total population. Most of the Kurdish populations are concentrated in the northern parts of the country. Just like the Alawites, the Kurds enjoyed considerable rights as the French authority encouraged minority part of the divide and rule strategy and thereby recruited heavily from the group (Altug 38). Few of the Kurds in the civil service have attained higher ranks. Most of the small wealthy groups among the group derive their income from real estate businesses (Roussos 36). However, under the Assad regime, a vast population Syrian Kurds consider themselves as victims of discrimination by the authorities, accusing them of neglecting their demand for political, social and cultural rights. Most of them have been stateless since changes to Syrias nationality laws in the 1960s. Christians make up approximately 10% of the total population, the largest denomination being the Greek Catholic and Greek Orthodox churches (ODDY 16). Christians occupy most parts of the country, with a vast population in the towns of Damascus, Homs and Latakia. In addition, there also exist Christian villages, such as Saydanaya and Maalula, found on the outskirts of Damascus and also the coastal towns of

Interest groups Essay Example for Free

Interest groups Essay Interest groups are particular groups of individuals, which lobby for a specific interest in advancing their own field or discipline. In essence, these groups can be categorized as advocacy groups because they are created with a particular goal. They are advocating only for the betterment of their interest, and sometimes coordinate and form linkages with other institutions to further advance their advocacy. In other jargons, these groups are called pressure groups because of their attempt to influence or manipulate public policy for their own favor. They do it through lobbying in the congress, and sometimes even to the extent of creating party lists who go into the parliament. Each and every one of the pressure groups shares an ambition to impinge on government policy to do well to themselves or their foundations. It possibly will be a policy that absolutely benefits faction members or one sector of society or a policy that progress a broader communal reason. Interest groups are an ordinary consequence of the communities of welfare. The sector that is advanced by interest groups can be farmers for land tenure or industrialization. On the other hand, the wider society can be advanced by interest through the need of better air quality. Furthermore, the theory on political systems includes the essential role public interest groups do in influencing polity and the economy. In addition, public interest groups influence even the heads of the states. In the changes on 20th century politics, the presidency is affected by interest groups in the manner that if the president does not support a certain advocacy, he will be threatened not to get any support. In the recently concluded Philippine elections, the interest groups advancing the Reproductive Health Bill greatly dictate the choice of the people. The candidates for the presidency have been widely scrutinized based on their views about reproductive health. In the end, the candidate who impressed the sector advocating the Reproductive Health Bill, including the church, emerged victorious. Other than the propaganda work performed by interest groups, they also play an important role in political elections because of their influence on the civil society. The public opinion expressed by public interest groups dictate the characteristics of the political candidates and those who conform accordingly get the most support from these groups, which is, in fact, one of the glorious features of plurality and democracy. If the choices made turned out wrong, there is always the opportunity to rectify it by voting again in the next election and listening to other advocacies by public interest groups. In terms of the economy, economic interest groups are omnipresent and the most well-known in every country. There are accurately several of them with bureaus in state capitals from Manila to Lima to Bandar Seri Begawan to the United States of America. There are more than a few diverse types of economic interests: â€Å"business groups like the Canadian Federation of Independent Business, the Confederation of British Industry, and the Nestle Corporation (Brittanica Encyclopedia, 2010). † Interest groups cannot do away with the society. Whatever their advocacies are, even how politicized it may seem, the masses is the primary stakeholder. They are under the cycle controlled by the political economic sphere. The dynamism of politics includes public interest groups in it. REFERENCES Contreras, A. P. (2002). Locating the political in the ecological: Globalization, state-civil society articulations, and environmental governance in the Philippines. Quezon City: De La Salle University Printing Press. interest group. Encyclop? dia Britannica. 2010. Encyclop? dia Britannica Online. 19 May. 2010 http://www. britannica. com/EBchecked/topic/290136/interest-group. Marsh, D. Stoker, G. (1999). Theory and methods in political science. College of Forestry and Natural Resources: Department of Social Forestry and Forest Governance reading room. Pulhin, J. M. Peras, R. J. J. (2009). [SFFG 125: Part 2. Lecture]. University of the Philippines Los Banos. Todaro, M. P. (1989). Economic development in the third world. (4th ed. ). New York: Pitman publishing Inc.

Influenza Vaccination for Pregnant Health Care Workers

Influenza Vaccination for Pregnant Health Care Workers Jee Hae Kim Introduction A certain pregnant nurse was fired because of refusing to get a flu shot in Pennsylvania in December, 2013 (Murphy, 2013). Getting a flu shot is the one of the biggest issues for health care professionals who are especially pregnant health care workers. However, vaccination still remains the most effective way for preventing severe influenza illness. According Center for Disease Control and Prevention (CDC) and American College of Obstetricians and Gynecologists (ACOG), seasonal flu vaccination is recommended for all pregnant women (Goldfarb, Panda, Wylie Riley, 2011). But, why do they hesitate to get a flu shot? Current vaccination rate Flu vaccination rate for pregnant women is still low in the US. In 2005, the US achieved just 16% influenza vaccination coverage of pregnant women, and it is estimated that less than 10% of pregnant women who are at highest risk of influenza receive the vaccine (Broughton, Beigi, Switzer, Raker Anderson, 2009). Even with increased morbidity during pregnancy from seasonal influenza, only 11% of pregnant women were vaccinated during the 2008 through 2009 flu season (Dlugacz, Fleischer, Carney, Copperman, Ahmed, Ross Silverman, 2012). In addition, influenza vaccination rates have remained substantially below 50% for Health Care Personnel (HCP). Within the population of HCP, nurses have been shown to have lower influenza vaccination rates than physicians (Clark, Cowan Wortley, 2009). Although the rate is getting increase little by little, it is still low compared to physicians’ vaccination rate. Barriers for vaccination According to a certain survey, 58.3% of patients reported feeling scared about seasonal flu infection during their pregnancy (Goldfarb, et al., 2011). What are the main causes they are afraid of getting a flu shot? One of those reasons is that they have a fear uncertainly because they do not know specifically how safe flu vaccine is while they are pregnant. In addition, they do not know as well about how dangerous unvaccinated status is during pregnancy. Vaccinated nurses demonstrated greater knowledge about influenza and risk factors for influenza, while unvaccinated nurses believed they were not at risk (Clark, et al., 2009). These facts show that knowledge about safety of vaccine is one of the most important keys to decide whether they get a flu shot or not. Vaccine declination was associated with less knowledge about influenza, lower perceived susceptibility, and beliefs that the vaccine is not efficacious of safe (Eppes, Cameron, Gracia Grobman, 2013). Furthermore, health care workers in the obstetric field also have limited knowledge about the epidemiology of influenza infection and most of them do not consider influenza as a potentially serious disease (Broughton, et al., 2009). Political, social and economic backgrounds The states role is to reduce morbidity and mortality by nosocomial inflammation of influenza and maintenance of a reasonable health care workforce and to show that mandatory influenza vaccination is sensibly related to reducing the flu budget (Ottenberg, Poland, Jacobson, Koenig Tilburt, 2011). It can be one of the political reasons for getting a flu shot for health care workers and government forces them to vaccinate. In addition, we can concern about economic aspect. The commerce legislation can make the federal government regulate activity essentially that affects inter-state commerce, including parts of the health care industry which is related to the management infectious disease and prevention. With the public health service act, health and human services department in the US has organized the national vaccine plan, the national vaccine advisory committee, and the national vaccine injury compensation program (Ottenberg, et al., 2011). Through these mechanisms, the commerce legislation permitted the federal government to control, strengthen, or potentially obligate the vaccination of health care workers against influenza and ensure fair movement to arbitrate complaints related to vaccination (Ottenberg, et al., 2011). It shows that mandatory vaccination can lead saving budget for government because they do not have to pay for the treatment of the secondary infection for people due to influenza . Ethical concerns There are also possible ethical arguments underlying mandatory vaccination. Hospitals are enforcing health care workers to vaccinate for two primary reasons. The one is for supporting of the professional duty of health care workers to benefit for patients individually and to ‘Do No Harm’ and another is for meeting the shared obligations of hospitals and health care workers to protect the public health with infectious disease which is preventable (Ottenberg, et al., 2011). In these situations, we can think about the important questions such as â€Å"What are the obligations of health care workers to their patients?† or â€Å"Is it proper for patients to expect health care workers to get a flu shot because of influenza?† Possible solutions I suggest some solutions to promote vaccination for pregnant health care workers. First of all, the convenience of influenza vaccination is strongly needed such as using mobile vaccination carts. Instead of fixed date or time for vaccination, health care workers can have it depending on their schedules. Secondly, provision of free vaccination and peer vaccination is another good method for promoting vaccination. For example, some pregnant nurses who are already vaccinated could be a good model for other pregnant nurses who are not vaccinated yet. Thirdly, incentive programs also can be a great way for health care workers. If they can get extra pay, the rate of vaccination can be raised. Lastly, education about safety of vaccination for pregnant health care workers is the most effective method. Indeed, I had concerned about wearing a mask while they are working without vaccination, but this could be not a perfect prevention of pandemic influenza. Instead of this, it would be better to persuade them who refuse vaccination and to emphasize again about the safety of vaccination during pregnancy. Safety of vaccination during pregnancy There are already several studies to prove safety of vaccination during pregnancy. According to CDC, studies of a lot of pregnant women in scientific view have checked the safety of vaccination during pregnancy. These studies did not show any evidence of danger to pregnant women, even to the unborn fetus and to newborns of vaccinated women (CDC, 2013). In addition, the Food and Drug Administration’s (FDA) and CDC’s periodic monitoring of side effects’ occurrence has not raised safety concerns (CDC, 2013). Rumors and fears should not be an obstacle to promoting patient safety and public health. The implementation of mandatory vaccination should solve the ambiguous concerns and misconceptions of vaccine safety as well. Rates of serious side effects’ occurrence following vaccination, such as Guillain-Barrà © syndrome, are vanishingly low as no higher than 1 in 1,000,000 (CDC, 2013). Conclusion Among several solutions as I mentioned above, I guess the best way to promote the flu-vaccination rate for pregnant health care providers is education. An effective educational strategy should focus on known misconceptions and knowledge gaps. Furthermore, the influence of health care workers on patient vaccination coverage should not be underestimated. It has been shown that health care workers’ recommendations have positive effects on the likelihood of patients to be vaccinated (Broughton, et al., 2009). According to an article, women whose maternity care provider has recommended the vaccine are much more likely to receive it than those whose providers did not (Broughton, et al., 2009). It shows that how critical education affect not only pregnant health care workers, but also pregnant patients. I insist that health care workers should be vaccinated because reducing the transmission of preventable diseases cannot prevent any harm in the clinical care area. Health care worker vaccination of influenza is consistent with a collective professional accountability to treat all patients moderately and to use appropriate precautions against preventable harms. With mandatory health care worker vaccination, health care organizations should make sure that vaccination is an informed procedure. Health care workers should also get the information clearly about benefits and risks related to influenza vaccination and that vaccines are offered handily. Reference Broughton, D. E., Beigi, R. H., Switzer, G. E., Raker, C. A., Anderson, B. L. (2009). Obstetric health care workers’ attitudes and beliefs regarding influenza vaccination in pregnancy. Obstetrics Gynecology, 114(5), 981-987. Center for Disease Control (2013, September 3). Seasonal Flu Vaccine Safety and Pregnant Women. Retrieved March 17, 2014 from: http://www.cdc.gov/flu/protect/vaccine/qa_vacpregnant.htm Clark, S. J., Cowan, A. E., Wortley, P. M. (2009). Influenza vaccination attitudes and practices among US registered nurses. American Journal of Infection Control, 37(7), 551-556. Danzon, P. M., Pereira, N. S., Tejwani, S. S. (2005). Vaccine supply: a cross-national perspective. Health Affairs, 24(3), 706-717. Dlugacz, Y., Fleischer, A., Carney, M. T., Copperman, N., Ahmed, I., Ross, Z., Silverman, R. A. (2012). 2009 H1N1 vaccination by pregnant women during the 2009-10 H1N1 influenza pandemic. American journal of obstetrics and gynecology, 206(4), 339-e1. Eppes, C., Wu, A., You, W., Cameron, K. A., Garcia, P., Grobman, W. (2013). Barriers to influenza vaccination among pregnant women. Vaccine, 31(27), 2874-2878. Goldfarb, I., Panda, B., Wylie, B., Riley, L. (2011). Uptake of influenza vaccine in pregnant women during the 2009 H1N1 influenza pandemic. American journal of obstetrics and gynecology, 204(6), S112-S115. Murphy Carrie (2013, Dec 23). Pregnant Nurse Wrongfully Fired For Refusing Flu Shot Because Of Miscarriage Concerns. Mommish.com. Retrieved March 21, 2014, from http://www.mommyish.com/2013/12/23/pregnant-nurse-wrongfully-fired-refusing-flu-shot. Ottenberg, A. L., Wu, J. T., Poland, G. A., Jacobson, R. M., Koenig, B. A., Tilburt, J. C. (2011). Vaccinating health care workers against influenza: the ethical and legal rationale for a mandate.American journal of public health,101(2), 212.

Maori and New Zealander Access to Healthcare

Maori and New Zealander Access to Healthcare Harry C. Abellana Jr Access To Healthcare†¦The Difference between Maoris and New Zealanders Abstract This paper will discuss and open up about the reality of cultural diversity and equality. There are different factors in which equality can be quantified but this work will focus mainly on the healthcare system of New Zealand. It would show why there are still differences on how to access it even though all people living in this land should have equal rights in benefiting from it. My work would give a little background about the history of New Zealand and its people and would slowly focus to the main topic to be discussed. Introduction The Maoris or Polynesians were one of the first settlers in New Zealand. It was a vast land mass which was rich in natural resources, may it be land or aquatic. The Maori people were strong and brave people. They would put their life on the line to protect their land. They protect it with pride as it was their own child. Different international explorer and crusaders were pretty much common during that era. They would explore new land for commerce, colonize or spread their words. New Zealand was not exempted from these explorers and due to extensive circumnavigating the world, the first Europeans set foot on this land. The Europeans would introduce a different culture and practices. They brought in goods and knowledge. They not only presented new technologies but introduced different type of diseases as well. As years passed by, New Zealand became more advanced and fortunately became a first-world country. New Zealand might be one of the best places to live in but it has its own set of problems as well because of the diverse culture that makes it especially between the Maoris and European settlers. Traditional Maori Culture and Health Problems The Maori have a very strong culture involving their traditional way of healing or the Rongoa Maori. This traditional way of healing involves different aspects. They believe in traditional herbal concoctions to be used to cure diseases. They also believe in different massage strokes and strong prayers as other ways in treating ailments. These may not have the detailed scientific background or studies to prove that their methods are effective but this is their culture. This is the way that their ancestors used to overcome their health problems. Their culture should be respected and not to be criticized. The Maori group of people also believe in their cultural safety or in the local language called Kawa Whararuruhau. This would also be a problem into the access of healthcare because they are sensitive to their life experiences. If one of their family members had a negative experience in the hospital or other healthcare facility, this would leave a stigma to their community. They would be hesitant to approach the healthcare providers and healthcare facilities. That is why healthcare providers should be sensitive to the different cultures that they encounter in their day-to-day activities. Another Maori concept that would contribute to the problem of fair access to healthcare is Tino Rangatiratanga. This is basically a social concept that they can practice their traditional culture and inculcate it to the local norms. There are certain procedures or practices that healthcare facilities cannot practice because modern hospitals are now following international health standards. Some of the Maoris cannot grasp to accept this and would like to upheave that their customs should be followed because again of the Tino Rangatiratanga social concept. Healthcare providers would have their hands tied regarding this issue because health standards should be followed and this would cause a problem to the traditional Maori culture. Toanga in the Maori culture means a highly valuable possession. This may be a physical thing or immaterial in nature. This would be a potential problem because the Toanga could be a hinder in the treatment regimen. This could cause a dilemma to the healthcare provider because the culture should be respected while giving the care necessary to the patient. Now the issue about the access to healthcare will come to play because the Maori people may be hesitant to reach out to the healthcare benefits because their culture might be encroached. There is also a Maori culture that I believe is a positive side to help alleviate the discrepancy to the access of healthcare and that is Manaakitanga. It is basically showing your kindness and hospitality to other people. The healthcare industry should inculcate this into their practice because it will lead to a positive outcome. Even though the majority of their clients are sick or ill, they should show their patients that they are welcome. This will make the patient more comfortable and this would lead to tendency that people are more motived to visit the hospital or healthcare institution to seek for help. Maoris are genetically big in nature. They have a big and strong physique. Their diet usually consists of meat and vegetables but due to the introduction and increasing popularity of junk food, health problems has been an issues. There are cases of obesity, joint pains and certain heart conditions. Smoking is also a habit that is trying to be prevented as smoking can lead to various kinds of health problems. There are also dental problems with the Maori people. They fail or rarely seek the help of dentist for their dental care. Access to Healthcare Problems New Zealand has a good healthcare system. The government divided the whole country into different District Health Boards. I believe that they have done this so that the people can easily access the hospitals in case of emergency and health concerns. Most of the costs of hospitalization are highly subsidized by the government so that it would lessen the burden to the public and promote good health. I have been in New Zealand working as a healthcare assistant in different hospitals and rest homes. I have been in the front row of being a witness on how the people can access the healthcare benefits provided by the government. I would like to start off by describing the positive and negative side of Maoris and the rest of the New Zealanders from my observation. The majority of the New Zealanders that I have met are well educated and well mannered. They are hard-working group of people and most of them have stable jobs. Their jobs would help them sustain the basic things needed in life like food, clothing and shelter. These people pay taxes that are used by the government to run the country and provide benefits to the people like healthcare. They can also afford different kind of insurances which serves as an assurance that whenever they face a health problem, someone will take care of it for them. The higher earning society can also afford private hospitals and expensive general pr actitioners or doctors. They can also afford to buy the different medications that are being prescribed to them. The negative side of having all of these much more comfortable accesses to healthcare are the biases and looking down to other sectors of the society. If you have the right resources, you will get the best healthcare services and procedures to keep your body healthy. The Maori people are good people. Don’t get me wrong but there are also Maoris that have done well for themselves in this country. They are earning good and have a very comfortable life. Again, they are brave and very proud of their culture and family. These are good traits but I would like to point out to the bad traits that some are showing. They believe that they own this land and the rest are just visitors. They are very well supported by the government but they feel that it is still not enough. We can see some on the streets begging for something even though we can observe that they are very capable of doing manual labour. I believe this is what we call of being lazy and proud. There are free services like free education to get a better life but they tend not to use it and just rely on other for their needs. Some Maoris have a job but the pay is not that high. Their income is just enough to survive on a day-to-day basis. This is where the access to healthcare becomes diff erent. While other New Zealanders have an easier access not only to government-funded hospitals but also private ones, some of the Maori people can only depend on the free ones. Money can be a factor to this problem but I also believe that culture also plays a very important part of the problem. Their culture believes in the traditional way of things and this could hold them back from seeking modern day science-based healthcare system. Their attitude also plays its part. They have a tendency of being stubborn and feel that they can do whatever they want. Now when a health condition occurs and which could not be corrected or improved by the traditional way, money plays a very important role. Yes, they have free benefits from being hospitalized but the maintenance would be a problem for them. The cost of medication can be one of the problems. Maintaining a healthy lifestyle can also be an issue like for example healthier foods are much more expensive. Also their ability to accept change should be given a thought. The government is doing their part to give and promote health to everyone. They are developing programs to reach out to people and try to inform them about how to be healthy. The resources are out there but it is up to the people if they want to benefit from this. If they really want to be healthy, the person itself should be responsible for his or her own actions on how to be healthy. The Barriers Involved For me, the problem in resolving the issues on the access to healthcare is basically due to the fault of the people themselves. New Zealand’s history also plays a part. Basically, the Maoris think that the Europeans invaded them and that they are trying to get the country from them. They think that the Europeans should provide them everything that they need because they own the land. On the other hand, the government is saying that all are provided and it is up to you to grab the opportunity to benefit from it. The differences in culture, attitudes and beliefs are aspects that I believe are the causes to these problems. If these elements can be resolved and straightened out, the problem can be easily resolved. Best Practices We are now living in a modern world. Most of the people are now educated and understands more about the different cultures in the society. New Zealand is giving opportunities to other citizens of the world to come into the country and try to succeed. This move will greatly benefit the country. It will open the doors to understand different culture, religions and practices. It will be a good basis on how to implement future plans for the country that would benefit all of the people. The decisions of the country and its people will be more diplomatic and sensible that everyone can enjoy and benefit from thus preventing disputes not only in the healthcare setting but the total setting of the country. Conclusion I therefore conclude that there are different factors that affect the problem about the access to healthcare between the Maori people and other people that occupies New Zealand. Some of the factors may be education, psychosocial, physiologic or socio-economic factors. There are times that these factors cannot be mended but all the efforts are being made to make a country of different cultures work. The Maoris might feel deprived from their rights because of the feeling that their land was taken away from them. It should be explained or to make clear to them that laws are being mandated so that not only their culture is protected but all of the cultures that forms New Zealand. The key thing to resolving problems is learning to understand and compromise. Recommendation I would recommend that proper information dissemination should be promoted. Educating the people will help understand the situation of the country’s intention to help its people. This would help the government to set laws and people to understand these laws and how they can benefit from it. â€Å"References Jungersen, K. (2002). Cultural safety: Kawa Whakaruruhau – An occupational therapy perspective. New Zealand Journal of Occupational Therapy, 49(1), 4-9 Ministry of Health – Manatu Hauora (2014). Rongoa Maori: Traditional Maori Healing. Retrieved from http://www.health.govt.nz/our-work/populations/maori-health/rongoa-maori-traditional-maori-healing Ministry of Health – Manatu Hauora (2014). The Health of Maori Adults and Children. Retrieved from http://www.health.govt.nz/publication/health-maori-adults-and-children Moorfield, J. (2003-2015). Te Aka Online Maori Dictionary. Retrieved from http://www.maoridictionary.co.nz/search?idiom=phrase=proverb=loan=keywords=manaakitangasearch= Newzealand.govt.nz. Story: Principles of the Treaty of Waitangi – nga matapono o te tiriti. Retrieved from http://www.teara.govt.nz/en/principles-of-the-treaty-of-waitangi-nga-matapono-o-te-tiriti/page-1 Social Justice Commission of the Anglican Church (2015). Tino Rangatiratanga. Retrieved from http://www.justice.net.nz/justwiki/tino-rangatiratanga/† 1 | Page